Real Madrid is set to renew its contract with a global sports brand for another year and has announced that the annual sponsorship has topped 100 million euros.

The move comes after Real Madrid signed a new deal with the French-based footballer's agency, O2, in 2020. The partnership saw the club become the first major European club to sign a global sports brand as part of their overall strategy to promote the value of international talent and culture.

The renewal of the agreement comes after Real Madrid was awarded a spot in this year's UEFA Champions League group stage and secured a place in the Europa League semi-finals by defeating Manchester City on aggregate. The club also won the Premier League title and reached the final of the Champions League, which they lost to Paris Saint-Germain.

The renewed contract will see Real Madrid continue to benefit from the global reach of O2, who have been successful in promoting the brand through various campaigns and partnerships with other clubs and teams. The annual sponsorship has already exceeded 50 million euros and is expected to rise further in the coming years.

For Real Madrid, the renewed partnership with O2 represents a significant boost to their commercial efforts. It also shows the club's commitment to expanding their fan base and reaching out to a wider audience beyond their home fans.

Overall, the renewed partnership with O2 is a positive development for Real Madrid and it demonstrates the club's continued investment in global talent and marketing initiatives.