**Renews Contract Update: Annual Sponsorship Exceeds 100 Million Euros**

Renewals are a cornerstone of the contract update process, reflecting the company's commitment to long-term partnerships. As highlighted in the latest issue of the contract update, renewals have consistently proven to be a strategic choice for maintaining a strong market position and fostering strong customer relationships.

The achievement of exceeding 100 million euros in annual sponsorship is a testament to the company's dedication and efficiency. This success underscores the importance of renewals in building a robust brand reputation and ensuring financial stability for the company.

Moreover, high renewal rates directly enhance customer satisfaction and loyalty. It reinforces the brand's image and positions the company as a reliable and trustworthy partner in the market.

Looking ahead, the company aims to further enhance its renewal strategy by increasing the target to 150 million euros. This initiative will undoubtedly drive even greater growth and success in the future.

In conclusion, renewals are not just a business practice but a strategic move to maintain long-term relationships. The achievement of 100 million euros in annual sponsorship is a significant step toward this goal, ensuring a positive outlook for renewal rates and overall success.